Beer Merchants Q&A | IMBC 18

Beer Merchants are back at IMBC once more this year – as joint sponsors of our Food Village tent with Lervig, and as glass sponsor alongside Magic Rock. We spoke to Luke at Beer Merchants about what you can expect from their extensive treasure trove at IMBC 18…


Beer Merchants are taking over one of our Food Village tents alongside your good friends Lervig. Can you tell us a little about what you’ll be bringing to the space?
 
We will be bringing an all-star line-up of bottles, cans & merch to takeaway. From the best of the UK, fresh American imports, new releases from Europe and of course, a good Belgian selection. Expect fresh IPAs, lots of lambic and a healthy dose of imperial stouts for good measure. Since we’re sharing the space with Lervig we’ll have a bit of focus on their specials too but keep an eye out for their Crowler filler to take home whatever tasty draught beer they have on.


Unit 101 in Manchester and the Beer Merchants Tap in London are fast becoming must-attend venues for fans of great beer. What can visitors expect at either location when they step inside Beer Merchants’ inner sanctum? 

 
Much the same as our online experience, we pride ourselves on bringing the very best beer from all over the world, in a welcoming and relaxed environment. A 300 strong beer list could be kind of daunting, but we have a great team on hand to make sure people find the perfect beer for them and enjoy their visit. We have moved our trade warehouse from Northwestern Street in Manchester so 101 will unfortunately be closing soon but plans are afoot to replace it with a much better space.


With Beer Merchants at IMBC the takeout options for attendees are always incendiary – what do you have up your sleeves this year? Any rarities you can talk about? Lower strength beers might also be a good shout – what low ABV numbers are you excited about at the moment?
 
IMBC is very fortunate as it kicks off just after our 2nd Cantillon shipment of the year comes in, so there will always be a great selection of lambic in attendance. We also work closely with loads of what we consider the best breweries around the world, so expect fresh Lervig, Garage, Collective Arts & more on the import side. A little closer to home we will also have all the latest releases from Magic Rock, Northern Monk, Cloudwater, Lost & Grounded etc so something for every palate.
 
Session beers are a hugely important part of the drinking culture in the UK and something we always keep in good stocks. We are all really enjoying House Party from our friends Lervig at the moment – a 4% juicy pale ale hopped with Citra & Bru-1. This has also been the summer of Keller Pils at Beer Merchants HQ. Lost & Grounded have been smashing it through the heatwave and a sub 5% unfiltered lager is the perfect choice.


You guys are aways involved in great events with the quality of the breweries you support. Do Beer Merchants have any forthcoming events around IMBC that drinkers can look forward to?

 
We will be running IMBC related tap takeovers during the festival at Unit 101 and the week after will be the Unit 101 closing party. Keep an eye out for that one as we want it to go out with a bang!

What makes a good beer festival for you guys? You’re no stranger to starring on some outstanding festivals. 

 
For us, a good festival is a combination of many things: A great venue, an awesome beer list, good friends & a great vibe (all things IMBC have in droves). Victoria Baths always has such a great atmosphere through the weekend with a real buzz from both the customers and the brewers alike about a particular beer or brewery. Its always fun to have such an open & inclusive environment at a festival.


Beer Merchants are the IMBC 18 glass sponsors alongside Magic Rock. You’ll essentially be in the hands of everybody inside Victoria Baths…what beer should they start on? 
 
Thats a tricky question as there are so many incredible breweries to choose from, but our friends Magic Rock are always going to be a good starting point. Burning Sky will undoubtedly bring a host of impeccable Saisons not to be missed and who can finish a night off without an Imperial Stout from Lervig (certainly not us)? 

 

Any favourite memories from IMBC 17? 
 
IMBC 17 was great fun but one of the standouts was The Thirsty Games. Its great to see smaller breweries get a showcase like this. Everything we had from Burning Soul was great, Affinity are good friends on the London scene & bonus points for showcasing Little Earth Project. Not only are they a seriously exciting brewery, but they are from my (Luke’s) hometown!

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Cheers Luke! Follow Beer Merchants on instagram and twitter to keep up with their developments.

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IMBC 18
4th – 7th October 2018 | Victoria Baths, Manchester
Tickets available for Thursday and Sunday sessions HERE. 

Posted on 30th August 2018

Lervig Q&A | IMBC 18

Norwegian powerhouses Lervig host their very own space at IMBC for the second year running, alongside brothers in arms Beer Merchants. Lervig will be co-sponsoring one of our Food Village tents and bringing the motherload to IMBC 18. We caught up with Liam from Lervig to see what they’re bringing to the party and to find out what else is happening Lervig way…

Hello Liam! This is Lervig’s second year as room sponsor at IMBC. Last year you were hosting the Turkish Baths, this year you’re sharing a big outdoor tent with your pals Beer Merchants. How was your experience at IMBC last year?

We had a ball last year. Indy Man is one of our favorite festivals and one we always want to “represent” at. We had a beautifully tiled room last year, but it was a little sweaty to be honest so when we got the chance to be in a spacious airy tent we jumped at it, and we have such a great relationship with the guys from Beer Merchants it was a no brainer that we should team up.


Can you tell us a little about what you’ll be bringing to your new outdoor space for IMBC 18? We hear exciting plans are afoot!

Well… We don’t want to give too much away. Certainly not in terms of the design in the room, that’s something our designer Nanna Guldbæk is hard at work on right now. It’ll certainly have a party vibe … Maybe even a House Party vibe. We’re bringing our own DJ this year, he’s a Mancunian living in Stavanger, so we thought it would be a great way to merge our two worlds :) Also, we’ll have some Barrel Aged special releases through out the festival. Keep an eye on Facebook and Instagram for info on those during the weekend.

Three Bean. It’s a modern classic. Do you think you’ll ever bring out a Four Bean? One Bean could be a single origin session strength stout too. You can have these ideas for free.

Ha ha. We’ve talked a lot about a Four Bean… Just haven’t found the right bean to enhance the already complex flavours thou (any suggestions?). One Bean might work, but let’s keep that on the back burner for now.
Lervig have a deservedly outstanding reputation for dark beers (the aforementioned Three Bean, Konrad’s Stout, Toasted Maple Stout, Big Ass Money Stout etc etc). Your sours and hazy IPAs are pretty great too. Are there any upcoming beers, or styles, that you are especially passionate about?

Well, we’ve been working on some lower ABV things recently as that’s what we’ve been digging over the summer. We released House Party in the UK market (4% Session Ale) and that’s been going really well so we’re keen to experiment a little around that end of the table. But then we’re also coming out with a 10.5% DDH TIPA in the coming weeks (Medicine) so we’re all over the board. We just love it all I guess!


Nanna’s artwork – the rebranding of core range stuff, the new can designs – is really great. The vinyl wall illustrations you had at IMBC last year really made the space your own. Are you cooking up any spicy visuals for the new space this year?

Yes – we are hoping to give people an even bigger experience this year – with lots of characters, colours and focus on textures – all revolving around our beers. Wiggly, wild and wonderful is what we are going for.


How is the beer scene in Stavanger? As regular travellers to the UK how do you find the beer landscape over here? Are there many similarities or stark differences between the two?

The beer scene here is really great right now. There are a lot of breweries up here (like in the UK) really pushing boundaries and experimenting with really cool and innovative ideas, and the beer fans are among the best in the world. The downside however are the strict regulations and restrictions around buying beer. For us anything over 4.7% needs to go through the government owned and run monopoly which can be quite restrictive. We can usually release beer in the UK before it gets to market up here for example which is frustrating for us and our fans alike. Apart from that the scene is quite similar. The trends seem to be the same as the UK and UK breweries do well up here.

Can you give any exclusive leaks of any beers that you’re be bringing to IMBC 18?

Hmmm… We want to keep the Barrel Aged things under wraps for now, but we’ll have Medicine along with us. We’re even trying to blend a couple of beers to have an IMBC only beer. It’ll be a sessionable hazy smasher! Plus we’ll have a Crowler station set up for take away beers of your choice.

When IMBC goers are in Manchester, where should they go? (Besides Victoria Baths, naturally)

We really like the Patron in the Northern Quarter. They have a great tap lineup and great food. Also we’ve had a lot of fun at Port St Beer House in the past… Can’t go wrong there.

Thanks Liam. Anything else to add?

Just that we’re super pumped for the festival and hope to see you all in out tent :)

—

IMBC 18 
4th – 7th October 2018
Tickets available for THURSDAY and SUNDAY sessions HERE. 

Posted on 28th August 2018

IMBC 18 Breweries

Feast on.


Different days, different line-ups. Get a ticket for a session both ends and enjoy the high life! TICKETS HERE.

Posted on 23rd August 2018

The Brewer’s Eye Q&A | IMBC 18

We are excited to bring you the launch of The Brewer’s Eye app at IMBC 18 – a new app aimed at drinkers and brewers alike. We caught up with The Brewer’s Eye boss man Peter to find out more about it. The Brewer’s Eye are our official beer mat, wristbands and festival supporter at IMBC 18. See what Peter has to say below…


Hello Peter, you’re launching Brewer’s Eye at IMBC. Can you tell us about what the app does and how it can benefit both drinkers and brewers alike?

Over the past year we have been speaking to both Beer Lovers and Brewers from New Orleans to Melbourne and everywhere in-between to understand the risks, challenges, opportunities and needs that exist in the industry – a big thank you to all the amazing people that we have met so far. From these conversations we have founded The Brewer’s Eye, which is a unique beer platform made by Beer Lovers and Brewers, for Beer Lovers and Brewers.

Our mission is simple; The Brewer’s Eye will enable all Beer Lovers to get closer to Brewers and their awesome beers, tap rooms, events and inclusive locations than ever before.

We want to find out what all you Beer Lovers enjoy so we can help breweries grow and suggest some beer related awesomeness that we know you will love too. Whether you want vegan friendly or gluten free, juicy hop bursting DDH IPAs or coffee stouts, dog friendly or disabled access – we will find the beer, brewery and location that is perfect for you (of course there are lots more filters available on the app!).

Some Beer Lovers are now viewed as fans, likened to those who support a team or a club. They love certain beers and brewers but are unaware of where to find their favourite beers or that there are fantastic breweries hidden under some railway arches close to their house – The Brewer’s Eye will be a Beer Lovers best friend and allow them to enjoy beer the way that they want too.

The Brewers Eye will provide Brewers unparalleled reach to Beer Lovers who have drank their beer before and who have not, who have visited their tap room and who have not, who know they exist and those who do not – The Brewer’s Eye will seamlessly connect Beer Lovers to Brewers and vice-versa.

We are launching our Beta platform at IMBC and will have a demo area for all Beer Lovers and Brewers to test, play with and provide feedback. Making The Brewer’s Eye work for everyone is our goal, therefore during the IMBC festival everyone who signs up at our landing page (www.brewerseye.com) will become TBE Patrons and have a say in the future direction of the app and lots more cool stuff.

We cannot wait to see you all!

What are your hot tips for visitors to the city during IMBC weekend?

With nearly 20 years experience of Manchester we’ll try to keep this short because this is truly one of the best cities in Europe. Whether you’re with Nana and Grandad, Mam and Dad, kids or four-legged friends you must:

  • Say hey to Mark, John, Ollie and the guys at Runaway Brewery (Manchester’s best kept secret for drinking in the sun so ssshhhh…)
  • Order a roast dinner at Marble Arch, there are not many better pubs in the UK.
  • Play darts at The Smithfield Tavern and then pop to the Mackie Mayor next door if you’re hungry.
  • Wander off the beaten track around Piccadilly and check-out some of Manchester’s best breweries. Download the Beer Adventures app to help or just get a little lost, make sure you find Cloudwater, Track, Alphabet, Beer Merchants and Beer Nouveau.
  • Pop to GRUB for some grub!
  • Complete the (really hard) puzzle at The Pilcrow Pub over a few chilled beers.
  • Discover the secret garden at ÖL Nano Brewery & Bar at Hatch and enjoy a beer.
  • Venture a little bit further out to visit Sandbar for a beer and wood-fired pizza.
  • Head to The Knott Bar where Wander Beyond beers (with lots more) can be found.
  • Pop over to Ancoats where you can get a beer from Seven Brothers whilst waiting for a pizza from Rudy’s (the best in Manchester).
  • Chill out at The Gasworks Brewbar and win a game of shuffleboard.
  • Spend hour after hour at The Brewer’s Eye’s local – Port Street Beer House – which has a plethora of amazing cask and keg beers. You may be served by The Brewer’s Eye’s very own Mike so say hello and ask him about his homemade beers and bread.

Unfortunately we don’t have the space to unveil all of Manchester’s gems but we’re sure everyone attending IMBC will have a great long weekend in the city.

 

You’re going to be at the festival in person, what can attendees expect from The Brewer’s Eye setup at IMBC?

We have been allocated a corner space in Room 3 above the pool. Our intention is to create an interactive area where we will allow Beer Lovers to play with the Beta version of the app, show off our future vision for the app and take feedback on what does work and does not.

In addition we will of course be giving away some freebies, signing Beer Lovers up to join our journey and will have a number of polls that we need all Beer Lover’s assistance with – such as choosing our next feature, who our charity partners should be and many more key decisions.

Most importantly we have our ‘Beer Lover of The Week’ feature. If you are lucky enough to be selected you will win some cool beer stuff, a space on our online blog and get to feature on our app. We will be running some competitions for IMBC patrons to win this prestigious title and the cool prizes so make sure you come and visit us at the festival.

 

You’ve already been working closely with some breweries in Manchester. What are you looking forward to about being side by side with some great local, domestic and international breweries at IMBC 18?

That’s right, we’ve been working with some of Manchester’s and the UK’s best brewers, who have been instrumental in The Brewer’s Eye from the start. We have also travelled across the globe and have been fortunate to meet a lot of awesome international brewers. What was instantly obvious at home and abroad is the value that The Brewer’s Eye will add to breweries of all sizes, and Beer Lovers, wherever and whoever they are.

Honestly we are pretty star-struck and cannot wait to share the festival with these Beer Legends. These are the folk that produce phenomenal beer for us all and are the heartbeat of the industry; without these extremely talented and passionate people we cannot drink awesome beer at inclusive environments and we would not have the 1/3 pint glass – remember as you walk around IMBC to raise your 1/3 glasses to the Beer Legends and say cheers!

The Brewer’s Eye was created and exists to help Brewers and we cannot wait to introduce them to what we are doing – we obviously can’t wait to drink a lot of their awesome beers too.

Any hints on how to approach a session at IMBC? We take it you’re no stranger to beer festivals!

We are definitely not strangers to beer festivals and we think there are four approaches that can be adopted once you’ve managed to acquire your tokens:

  • The Quicky: Drink third after third after third without scoping out the area, the brewers or the beers on offer. You enjoy the beers, meet some cool people and have a great time but before you know it you’re seeing two thirds instead of one and are heading for a quick exit without last orders being called. Unfortunately you don’t remember too much the next day about the beers or brewers but have your photo library and leftover tokens to solve some of the puzzle.
  • The Chiller: Play the long game and you are here until last orders. You get a third from a brewer you know so that you can go and scope out the festival. On your way around you meet Beer Lovers and stop to talk to Brewers – in no rush and whoever you’re with knows you’ll be back at some point. Once a lap of the festival has been completed you either go for one more or find a place to set up camp. From base camp you journey to the Brewers that you met earlier and enjoy an evening of awesome beers, music and food.
  • The Value: Drink the strongest beers you can find and realise – either immediately and/or the next day – that this was not a great approach! You’re at risk of not enjoying flavours, not seeing the end of the night and having a tremendous hangover the next day…tread carefully.
  • The Scientist: Before arriving at the festival you know everything that you want and where to get it. As that classic beer festival saying goes “Fail to prepare or prepare to…fall into one of the other three categories”.   You have an awesome time meeting some cool people along the way and to you success is completing your pre-prepared beer and brewer checklist.

No matter which approach you decide to adopt – make sure you get out there, talk to the brewers and most of all – have a good time.

P.S. Please and Thank you are mandatory!

Where can we follow your progress online? 

Everyone can sign up for updates and follow our blog at www.brewerseye.com. We also have social media and can be found @thebrewerseye on both Twitter and Instagram. By following us you will be able to discover what The Brewer’s Eye looks like, its first set of features and much more beer related greatness.

Remember – All Beer Lovers who sign-up at www.brewerseye.com before 14th October 2018 will have a say in the future direction of the app and lots more cool stuff.

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CHEERS PETER! SEE YOU IN THE POOL! 

Posted on 23rd August 2018

Verdant Q&A | IMBC 18

VERDANT return to IMBC for their third year at Victoria Baths. This time Verdant commandeer the Turkish Baths as official IMBC 18 room sponsors. We spoke to Adam Robertson, Verdant co-founder, about life in the juice lane. Read on…


You guys are constantly revisiting and updating the recipes of your core range – how is that process? Do you ever feel like you achieve the perfect rendition of say Headband or will it always be a case of fine tuning and adapting?

We have revisited the core range continually and mainly down to the fact they are all still brewed into our original flat bottom fermenters, which restricts us to using dried yeast. We are now happy with all iterations of these beers and even to the point now that we feel moving away from these FV’s would change the beers again and maybe too far away from what they are now. Headband for in stance is tasting perfect right now, Pulp & Bloom have never been messed with and as for Lightbulb, well that’s an ongoing battle and mainly down to the fact that subjectively we all like different things. But, I’m pretty sure that we are very close to having that nailed too.

Have you noticed any particular trends in drinking habits this past year? Lower ABV stuff seems to be much more prevalent than it was amongst UK breweries than it was last year for instance. 

Lower ABV beers for sure and fruited sours, the triple fruited Gose we collab’d with North Brewing on definitely seemed to hit a sweet spot with people. I think the brewers have driven the low ABV trend, last year at beer festivals was brutal with all the DIPA’s floating around. There is also a definite trend towards the Brut IPA, an IPA fermented out with Champagne yeast, still fruity but with an incredibly dry finish. 

How is it meeting the demand for Verdant beers? You’re bringing out new beers most weeks – it is exciting times. You recently increased your brewing capacity. What are your plans moving forward?

We brew to capacity each week, we have filled our space to capacity so we simply can not grow any more in our current situation, so yeah that is exciting. We create new beers each week and we release them via our online store, the Experiment in Hackney and via distribution and then on Monday we start all over again. It’s really fun times but we look to the future and we try to understand how sustainable that is, the UK beer scene doesn’t look to buy the same beer twice, everyone always wants something new and I wrestle with how healthy that is for a business. It works whilst we are this small and still have a large portion of the market to attract, but how sustainable is it when we grow to be larger brewery…

Our plans are to grow for sure, but we are so limited in finding suitable space in Falmouth. We are working hard to solve these problems and have a couple of options. We will be looking to putting some plans in place later this year.


Seafood tapas and beer! Name a more iconic duo. How are your plans for the Seafood Bar going? 

This space really excites all of us. We know it’s late and it’s taking too long but it will be so very worth it. Current plans are to open over the weekend of the Falmouth Oyster Festival on October 16th. The space we have taken on has been the Falmouth Seafood Bar for nearly 40 years, we want to continue this tradition but bring Verdant beers into the mix also. It’s quite an important space in Falmouth and although very small will be a great place to spend an afternoon or evening when visiting the town. Expect the freshest seafood along side the freshest beers.

Are you finding drinkers are making the pilgrimage to Falmouth more often these days? Where should any prospective fans visit in Falmouth?

Most definitely! We find the shop at the brewery is very busy with people suggesting day trips to Falmouth via the stop off at an industrial estate. It’s really very exciting to have the drinkers from around the country drop in and buy fresh cans. We always get to here where they buy our beers outside of Cornwall. If coming to Falmouth you need to visit HAND Beer Bar – 8 years a craft beer, The Working Boat stunning location and good food, The Star & Garter for finer dining, The Seaview Inn for a pub with a panoramic view of Falmouth. You can’t really go wrong for food in Falmouth, the Kitchen is fantastic, The Wheelhouse if you can get a table and Provedore (arrive early with cash) are all great options.


You’ve been at IMBC the past two years. What for you, as seasoned festival pourers, makes a good beer festival? 

A man dressed as Mario playing an 8bit keyboard 🤣 (Ed: if you know you know) 

But seriously it’s down to the organisers. When an event is well organised the brewers pull out all the stops and bring their A game. A well organised festival provides everything that the customer would need. Beer, Food and Conveniences often; layered with music and good vibes at value for money. The location for IMBC is worth the ticket alone.

Tell us about The Experiment! How did your partnership with Pressure Drop come about? Any plans to link arms with those guys at IMBC?

In the true name of collaboration, we were invited to brew with PD and we bit their arm off. For us they had been the catalyst to drinking better beer in the UK so it had to happen. When we there Graham had mentioned their old site and that it was laying dormant. We took a visit together and the plans were hatched. It was a simple decision and it’s a very softy launch. We have some more work to do there but it’s working out really well, we are very excited to have such a place in London – we get the freshest beers up there each week. We hadn’t considered an Experiment at IMBC 🤔

Lastly, what are Verdant going to bring to the Turkish Baths? Any exciting plans you can leak? 

No leaks, but expect some beers never poured by us before, when I say never poured… beer that has been hanging around for a while that we need you guys to taste. Music naturally as we are all huge fans, a photo booth is being lined up so that visitors can remember their time at IMBC and we can post you all onto the internet. Expect fun times!

CHEERS ADAM!

Follow Verdant on Instagram, Twitter, and on their website.

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IMBC 18 / 4th-7th October 2018. Victoria Baths, Manchester
Tickets for Thursday 4th, Friday 5th day session, and Sunday 7th October are available HERE. 

Posted on 22nd August 2018

Magic Rock Q&A | IMBC 18

We are none more excited to welcome back Magic Rock to IMBC as the glass sponsor of this year’s festival alongside Beer Merchants. Find Magic Rock pouring at EVERY session of IMBC 18. We spoke to Marisa and Duncan from Magic Rock to see what’s happening…

Hello Marisa and Duncan! We are excited to have Magic Rock as the glass sponsors at IMBC 18 this year alongside Beer Merchants. Your designer Rich Norgate has collaborated on the glass artwork with the person behind our IMBC branding, Steve Hockett. Your glassware is always on point – how important is the right vessel?

Marisa: Well, thank you very much, our designer Rich Norgate does a great job. We are always really happy when we get good feedback from the beer community. Great glassware always improves the drinking experience

Duncan: The right vessel is important for the correct ‘mouth movement’, I’ve always believed beer tastes different with different mouth shapes, I’m all about the stout pout at the current moment.



Magic Rock are back at IMBC for all sessions this year after occupying our bar Common for the IMBC Fringe last year. What can punters expect from the return of Magic Rock at Victoria Baths this time around? Any exciting plans you can talk about?

Marisa: All I’ll say is that we missed it so much that you won’t be disappointed for what we have instore this year.

Duncan: Its been a bit like Glastonbury, we let the cattle have a rest last year, so the pastures are now greener and we have fuller bellies ready to be milked.

Magic Rock’s setup at IMBC 2014!

Sesh Fest! What a premise. A great time was had by all. Do you have plans to repeat the festival and what else is going on down at the Tap these days?

Marisa: We definitely plan on SeshFest making an appearance in 2019.

Ah, there is always something going down at the Tap. Particularly over the next few months, a lot of exciting things are happening; the Rainbow Project Launch in our taproom, gigs by local musicians and tap takeovers. Verdant just took over our taps and it was a great night! We also just had our annual Food and Drink Festival and it was a great time.

Duncan: we are planning to double the Sesh on one day now, so splitting it into two session, so we might re-brand as Double Sesh Fest? Maybe?

Given that you are lords of the Sesh Fest, do you have any advice to attendees on how to approach their chosen session at IMBC?

Marisa: Everyone has a different definition of what a ‘session’ is and how they approach it, so giving advice can be a little challenging. To us, a good session means something a little bit more than just drinking beer, it has a sense of community tied to it.

There was one comment I overheard at SeshFest that really stood out… “What makes a good session is the people around you.” As tasty as beer can be, nothing competes being in good company when out on the sesh.

Duncan: Shandy or Radlers, in pints.

Marisa in the house

Speaking of sessions, low ABV pales are all the rage these days and we are enjoying riding that wave! Your recent Micromachine collaboration with Northern Monk was a smash hit. Have you found that drinkers are turning to flavourful low ABV beers in favour of their higher strength DIPA brethren?

Marisa: Yeah, I think drinkers are turning to low ABV, flavourful beers although I still love a 8.5% DDH NEIPA.

Duncan: Yep I can’t drink any above 5% these days, gives me a ‘hops flush’.

We know you guys are no strangers to Manchester – any tips for festival goers over IMBC weekend?

Marisa: Get to Idle Hands before or during the sesh for a coffee and get to Siop Shop for the most wonderful breakfast sandwich you will have ever eaten. Oh wait, and Siop Shop does vegan donuts?! It’s a must. (Ed: backing this 100% and you might always find said duo at IMBC 18…)

Duncan: Oasis Café, Fab Café, This and That, Corn Exchange (bootleg tape basement) and the Arndale. (Ed: Follow This & That on Facebook and thank me later) 

Cheers! Any parting words?

Marisa: See you at Indyman 2018.

Duncan: Live well and work safe.

Duncan entering the house

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Follow Magic Rock everywhere on the internet and drink them dry at IMBC 18.

—
IMBC 18 / 4th-7th October 2018. Victoria Baths, Manchester
Tickets for Thursday 4th, Friday 5th day session, and Sunday 7th October are available HERE. 

 

 

Posted on 15th August 2018

IMBC 18 Volunteers

Hark! Opportunities to volunteer at IMBC 18 are now open!

In exchange for your valuable time as a volunteer, you will be given…
1 x ticket to a session
15 x beer tokens
1 x free meal
1 x IMBC T-shirt
1 x good time!

Full details below – please read before applying as a volunteer!

Finally, PLEASE FILL IN THIS FORM BY CLICKING HERE to register your interest in volunteering at IMBC 18.

Photograph by Jody Hartley

IMPORTANT DATES

Deadline for volunteer applications: Monday 10th September, 12pm

Volunteer Briefings – You need to attend one of these sessions: Sunday 23rd September at 12pm or Monday 24th September at 6.30pm, both taking place at Port Street Beer House, Northern Quarter.

Day session and evening session volunteers required on:

Thursday 4th October  – Sunday 7th October 2018

Volunteers join us for at least x1 session on 1 of these days.

You will be able to indicate which sessions / times you are available on your Application Form. Please note, that there are a limited number of volunteer positions available at each session. We fill these on a first come, first served basis.

VOLUNTEER ROLES

Session Volunteers

All of our volunteers during the event join us as Session Volunteers, taking on various positions during each session. This includes pouring beer, welcoming attendees, providing information front of house, selling tokens and clearing the space.

If you have good beer knowledge and bar experience, please flag this up for the beer pouring position.

All volunteers need to be friendly, well-motivated and be able to remain calm in a fast paced, busy environment.

Set Up/Take Down

In addition to volunteering at the festival itself, we have x3 set up days (Tuesday 2nd – Thursday 4th October) and x1 take down day (Monday 8th October) which we require volunteers to assist at. The roles are incredibly varied on these days and we will need help with everything from setting up bars, putting beer in the right places, setting up furniture, and arranging glasses and tokens.  

We do not accept volunteers who will join us for only set-up and take-down, we ask that you also volunteer at the festival itself.

A FEW TERMS AND CONDITIONS

All IMBC volunteers are highly valued as part of the festival team and will receive a great experience and support.

We ask that all volunteer sign a simple Volunteer Agreement prior to the festival, which details what you can expect from us, and what we would like from you. This will be provided in the Briefing Session.

For now, a few things you need to know:

★ All volunteers must be 18 years or over on their first day of volunteering.

★ All volunteers must be available for at least 1 x briefing on Sunday 23rd or Monday 24th  September and for 1 x session at the event itself. Please let us know of any additional availability on your application form.

★ We trust our volunteers to fulfil their commitment. We ask that once all volunteers are committed to their role that they see it through. We rely on you! You’re important!

★ Drinking whilst on shift is not permitted (beyond tasting of the beers you are pouring, naturally). Any volunteer found to be drinking on shift will be asked to leave the event. You are more than welcome to drink as much as you like (responsibly) during your free session / when attending the event at other times.

★ Free sessions are allocated on a first come first served basis also and are limited at each session.

HOW TO APPLY

If you would like to apply to volunteer please complete the online Volunteer Application Form HERE.

The submission deadline is ​12pm on Monday 10th September ​​however we advise that you apply as early as you possibly can as places are limited.

Applications will be reviewed and places filled on a rolling basis before the deadline. We receive a high volume of applications, so please bob your application in quick sharp!

For any questions please don’t hesitate to contact us on [email protected]  

We welcome applications from all ages, abilities and sections of the community.

Posted on 7th August 2018

Wild Beer | IMBC 18 collaboration

Yesterday we took a trip to Shepton Mallet, home of Wild Beer Co, to plot a special IMBC 18 collaboration with the Wild Beer team.


Wild are returning this year at Indy Man to plant roots once more in the Food Village as sponsors of one of our two outdoor rooms. We briefly chatted over their plans for the space in October and we are tres excite – basically more beer, more barrels, more cheese. Tick tick tick. Last year the Wild space was something of a party destination, expect similarly heightened scenes this time around.


Wild Beer’s brewery is pretty incredible. You know it’s going to be good when you approach a building signposted “The Barrel Library”. The team is passionate, as you’d expect, about looking after and experimenting with beer. There is a lot going on here and so much beer, of all different states. Barrels are numbered, piled high and catalogued. To an outsider there’s no rhyme or reason to the barrel formation, just a sea of but it’s all there on paper and in the Wild Beer team’s heads.

Brett from Wild Beer guided us through samples extracted from their barrel library of different base beer options for the collaboration. Samples are taken by removing a stainless steel nail from the barrels and filling up a glass from the pinhole stream. Bang the nail back in and the barrels are all good and back on the ageing trail.





For our IMBC 18 collaboration we picked out a foeder aged saison, Schnoodlepip, blended with a lower ABV saison in the wood. This was then put alongside two of our other favourites from the sample options – a couple of aged Pogo expressions, Wild’s tropical pale ale.



The beer will be a blend of these three beers as a base and then left to age running up to the festival on a colossal amount of fresh morello cherries in the barrel. Expect something wholly Kriek-some. This is Wild’s first Kriek-forward endeavour and they are excited to bring it to IMBC 18. As are we. Here are a few photographs from our trip, with a little commentary.


More barrels in the mainland brewery.


Fresh from the barrel.


Wild Beer hot sauce. Modus barrel aged hot sauce with homegrown jalapeños and habaneros. Not sure if this one is commercially available but sounds good, huh!


Just in case you were wondering how Wild keep tabs on what barrel sample is what…they write the corresponding barrel number on the base of the glass.

Wild’s new canning line cans up to six-thousand cans an hour. Not bad!


Cheers Brett and the entirety of the Wild Beer team for having us and we can’t wait for the outcome!

Posted on 12th July 2018