Beer Merchants Q&A | IMBC 18

Beer Merchants are back at IMBC once more this year – as joint sponsors of our Food Village tent with Lervig, and as glass sponsor alongside Magic Rock. We spoke to Luke at Beer Merchants about what you can expect from their extensive treasure trove at IMBC 18…


Beer Merchants are taking over one of our Food Village tents alongside your good friends Lervig. Can you tell us a little about what you’ll be bringing to the space?
 
We will be bringing an all-star line-up of bottles, cans & merch to takeaway. From the best of the UK, fresh American imports, new releases from Europe and of course, a good Belgian selection. Expect fresh IPAs, lots of lambic and a healthy dose of imperial stouts for good measure. Since we’re sharing the space with Lervig we’ll have a bit of focus on their specials too but keep an eye out for their Crowler filler to take home whatever tasty draught beer they have on.


Unit 101 in Manchester and the Beer Merchants Tap in London are fast becoming must-attend venues for fans of great beer. What can visitors expect at either location when they step inside Beer Merchants’ inner sanctum? 

 
Much the same as our online experience, we pride ourselves on bringing the very best beer from all over the world, in a welcoming and relaxed environment. A 300 strong beer list could be kind of daunting, but we have a great team on hand to make sure people find the perfect beer for them and enjoy their visit. We have moved our trade warehouse from Northwestern Street in Manchester so 101 will unfortunately be closing soon but plans are afoot to replace it with a much better space.


With Beer Merchants at IMBC the takeout options for attendees are always incendiary – what do you have up your sleeves this year? Any rarities you can talk about? Lower strength beers might also be a good shout – what low ABV numbers are you excited about at the moment?
 
IMBC is very fortunate as it kicks off just after our 2nd Cantillon shipment of the year comes in, so there will always be a great selection of lambic in attendance. We also work closely with loads of what we consider the best breweries around the world, so expect fresh Lervig, Garage, Collective Arts & more on the import side. A little closer to home we will also have all the latest releases from Magic Rock, Northern Monk, Cloudwater, Lost & Grounded etc so something for every palate.
 
Session beers are a hugely important part of the drinking culture in the UK and something we always keep in good stocks. We are all really enjoying House Party from our friends Lervig at the moment – a 4% juicy pale ale hopped with Citra & Bru-1. This has also been the summer of Keller Pils at Beer Merchants HQ. Lost & Grounded have been smashing it through the heatwave and a sub 5% unfiltered lager is the perfect choice.


You guys are aways involved in great events with the quality of the breweries you support. Do Beer Merchants have any forthcoming events around IMBC that drinkers can look forward to?

 
We will be running IMBC related tap takeovers during the festival at Unit 101 and the week after will be the Unit 101 closing party. Keep an eye out for that one as we want it to go out with a bang!

What makes a good beer festival for you guys? You’re no stranger to starring on some outstanding festivals. 

 
For us, a good festival is a combination of many things: A great venue, an awesome beer list, good friends & a great vibe (all things IMBC have in droves). Victoria Baths always has such a great atmosphere through the weekend with a real buzz from both the customers and the brewers alike about a particular beer or brewery. Its always fun to have such an open & inclusive environment at a festival.


Beer Merchants are the IMBC 18 glass sponsors alongside Magic Rock. You’ll essentially be in the hands of everybody inside Victoria Baths…what beer should they start on? 
 
Thats a tricky question as there are so many incredible breweries to choose from, but our friends Magic Rock are always going to be a good starting point. Burning Sky will undoubtedly bring a host of impeccable Saisons not to be missed and who can finish a night off without an Imperial Stout from Lervig (certainly not us)? 

 

Any favourite memories from IMBC 17? 
 
IMBC 17 was great fun but one of the standouts was The Thirsty Games. Its great to see smaller breweries get a showcase like this. Everything we had from Burning Soul was great, Affinity are good friends on the London scene & bonus points for showcasing Little Earth Project. Not only are they a seriously exciting brewery, but they are from my (Luke’s) hometown!

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Cheers Luke! Follow Beer Merchants on instagram and twitter to keep up with their developments.

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IMBC 18
4th – 7th October 2018 | Victoria Baths, Manchester
Tickets available for Thursday and Sunday sessions HERE. 

Posted on 30th August 2018

Lervig Q&A | IMBC 18

Norwegian powerhouses Lervig host their very own space at IMBC for the second year running, alongside brothers in arms Beer Merchants. Lervig will be co-sponsoring one of our Food Village tents and bringing the motherload to IMBC 18. We caught up with Liam from Lervig to see what they’re bringing to the party and to find out what else is happening Lervig way…

Hello Liam! This is Lervig’s second year as room sponsor at IMBC. Last year you were hosting the Turkish Baths, this year you’re sharing a big outdoor tent with your pals Beer Merchants. How was your experience at IMBC last year?

We had a ball last year. Indy Man is one of our favorite festivals and one we always want to “represent” at. We had a beautifully tiled room last year, but it was a little sweaty to be honest so when we got the chance to be in a spacious airy tent we jumped at it, and we have such a great relationship with the guys from Beer Merchants it was a no brainer that we should team up.


Can you tell us a little about what you’ll be bringing to your new outdoor space for IMBC 18? We hear exciting plans are afoot!

Well… We don’t want to give too much away. Certainly not in terms of the design in the room, that’s something our designer Nanna Guldbæk is hard at work on right now. It’ll certainly have a party vibe … Maybe even a House Party vibe. We’re bringing our own DJ this year, he’s a Mancunian living in Stavanger, so we thought it would be a great way to merge our two worlds :) Also, we’ll have some Barrel Aged special releases through out the festival. Keep an eye on Facebook and Instagram for info on those during the weekend.

Three Bean. It’s a modern classic. Do you think you’ll ever bring out a Four Bean? One Bean could be a single origin session strength stout too. You can have these ideas for free.

Ha ha. We’ve talked a lot about a Four Bean… Just haven’t found the right bean to enhance the already complex flavours thou (any suggestions?). One Bean might work, but let’s keep that on the back burner for now.
Lervig have a deservedly outstanding reputation for dark beers (the aforementioned Three Bean, Konrad’s Stout, Toasted Maple Stout, Big Ass Money Stout etc etc). Your sours and hazy IPAs are pretty great too. Are there any upcoming beers, or styles, that you are especially passionate about?

Well, we’ve been working on some lower ABV things recently as that’s what we’ve been digging over the summer. We released House Party in the UK market (4% Session Ale) and that’s been going really well so we’re keen to experiment a little around that end of the table. But then we’re also coming out with a 10.5% DDH TIPA in the coming weeks (Medicine) so we’re all over the board. We just love it all I guess!


Nanna’s artwork – the rebranding of core range stuff, the new can designs – is really great. The vinyl wall illustrations you had at IMBC last year really made the space your own. Are you cooking up any spicy visuals for the new space this year?

Yes – we are hoping to give people an even bigger experience this year – with lots of characters, colours and focus on textures – all revolving around our beers. Wiggly, wild and wonderful is what we are going for.


How is the beer scene in Stavanger? As regular travellers to the UK how do you find the beer landscape over here? Are there many similarities or stark differences between the two?

The beer scene here is really great right now. There are a lot of breweries up here (like in the UK) really pushing boundaries and experimenting with really cool and innovative ideas, and the beer fans are among the best in the world. The downside however are the strict regulations and restrictions around buying beer. For us anything over 4.7% needs to go through the government owned and run monopoly which can be quite restrictive. We can usually release beer in the UK before it gets to market up here for example which is frustrating for us and our fans alike. Apart from that the scene is quite similar. The trends seem to be the same as the UK and UK breweries do well up here.

Can you give any exclusive leaks of any beers that you’re be bringing to IMBC 18?

Hmmm… We want to keep the Barrel Aged things under wraps for now, but we’ll have Medicine along with us. We’re even trying to blend a couple of beers to have an IMBC only beer. It’ll be a sessionable hazy smasher! Plus we’ll have a Crowler station set up for take away beers of your choice.

When IMBC goers are in Manchester, where should they go? (Besides Victoria Baths, naturally)

We really like the Patron in the Northern Quarter. They have a great tap lineup and great food. Also we’ve had a lot of fun at Port St Beer House in the past… Can’t go wrong there.

Thanks Liam. Anything else to add?

Just that we’re super pumped for the festival and hope to see you all in out tent :)

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IMBC 18 
4th – 7th October 2018
Tickets available for THURSDAY and SUNDAY sessions HERE. 

Posted on 28th August 2018

Meet Beer Merchants / IMBC 17

I’m sure you need no introduction but allow us to introduce you to BEER MERCHANTS, our glass sponsor for IMBC 17. Beer Merchants will also be bossing a bottle shop at Victoria Baths for all your takeout needs. They’re always busy blighters, check out who they are and what they do below…

Hello Beer Merchants! Who am I speaking to?

Jonny Garrett, marketing manager at Cave Direct and Beer Merchants. And the Craft Beer Channel, for my sins.
Beer Merchants are our glass sponsor for IMBC 17. You’ll be in everybody’s hands in Victoria Baths. Can you tell us a little about Beer Merchants?

We’re one of the oldest online beer shops in the UK, specialising in beautiful British and Belgian beers, but with delicious stuff from all over the world too. Usually we’ve got over 1,000 beers (and the odd gin!) live at any time and we try to have the widest, most eccentric list on the internet. And thankfully being an importer too means we get the best prices too.
You’ll be operating a bottle shop at IMBC 17 for all our takeaway needs. What can punters expect?

An absolute whale fest. Cantillon, 3 Fonteinen and some incredible Belgians you’ve never heard of but have to try; loads of carefully selected bombers from the US plus the absolute best the UK has to offer next to beers from all the brilliant breweries at IMBC. On top of the rare bits we’ll also have everything you need to keep the party going at home (road beers!) and lots of amazing merch from breweries too.

Are you looking forward to locking horns with Lervig at IMBC this year?

If by locking horns you mean pouring ourselves all the 3 Bean and Tasty Juice then hell yeah. We import their beers so we’ve worked really closely with them to create an experiential space that will be unlike any sponsored room has been at IMBC before – but that will pale in comparison to the beers they have on. We’ve always thought Lervig were world class and that’s why we partnered with them 3 years ago, but what they have put out in the last 12 months has been nothing short of show-stopping. It’s going to be a great event for them.

You lot are doing a couple of talks / tastings at IMBC 17. Lip smackingly titled “So much more than sour”. Can you give us a spoiler as to what that might entail?

I’m going to try to end this awful term “sour beer” as a catch all for a whole bunch of styles. Like the term “lager”, it just doesn’t do justice to all the amazing sub-styles within the category – geuze, kriek, wild, berlinerweiss, oud bruin, gose – that are as distinct from each other as IPA and stout. It’s not all my own personal mission though – we’re gonna be trying some seriously rare and exciting beers while I get ruddy in the face and tell you all about them and the adventures we’ve had with the Craft Beer Channel and Beer Merchants discovering them.

What have Beer Merchants got in the pipeline? I know there’s exciting plans underfoot with Unit 101. Amazing that you guys are doing the Zwanze Day this year!

There is so much in the pipeline with Beer Merchants I don’t know where to start. We’re launching an aged beer section soon, with lots of stuff we’ve been cellaring for years, our beer club has relaunched to be better than ever, and we’re doing events up and down the country to get rare beers into the hands of people that don’t usually get a chance to try them. Meanwhile our pub pop-up Unit 101 in Manchester has been great since it opened and its an honour to host such an iconic event in Zwanze Day. People should keep their eyes and ears open as we have a HUGE bit of news about a new venue coming soon.

Where should visitors to the city hit during the festival? (Asides Victoria Baths, obviously)

Oh my well we’ll be holing ourselves up in Café Beermoth or Port Street every chance we get but we’re also big fans of Cane & Grain and Cottonopolis – maybe some vegan food at V Rev to balance the bad out. Then obviously we’ll be at our Unit 101 afterparty on Friday for some crafty beer pong. This time around we might not do it with Lervig Sippin’ into Darkness. No one wins when you do that.

Lastly, where is best to keep up with what Beer Merchants are up to?

Follow us on twitter @beermerchants as that’s where we get involved in fights and pedantry. Oh and news, sometimes we do news. It’s also worth following @cavedirect our trade arm, because most things go through there first so you can get the skinny on the rare stuff before it hits the site.

Thanks Beer Merchants! We all look forward to drinking from your cup at IMBC 17.

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Not got your ticket for IMBC 17 yet? No challenge! Thursday and Sunday tickets remain. Pick up your ticket for the opening Thursday 28th September or closing Sunday 1st October sessions HERE. 

Posted on 1st September 2017

IMBC 17 SPONSORS

Howdy. Each year we assemble a dream team of breweries and beer-related folk that kindly sponsor Indy Man Beer Con. Some of the below, where listed, are room sponsors of Indy Man Beer Con 2017 at Victoria Baths. Encouraged to make their pitch their own, you’ll find all of the below at EVERY session across IMBC 17. Colour us excited…

IMBC 17 SPONSORS

BEAVERTOWN BREWERY
@ Pineapple Room

Them fabulous Beavers from London town surely need no introduction. Beavertown have brought the party consistently to IMBC over the past however many instalments. Last year they rocked Room One with their inflatable saucers, life-size spacemen cut-outs, OH and the most phenomenal range of rare Beavertown beers and stone cold classic cuts. This time Beavertown take the Pineapple Room at Victoria Baths by storm. Clear the way, spaceship incoming…

BUXTON BREWERY
@ Green Room


Hot damn on a cold-stored tin roof are we excited to welcome Buxton Brewery to IMBC 17 as the official room sponsor of the Green Room (answer: yes). This our first time welcoming the terrific Buxton onboard to Indy Man Beer Con as a room sponsor and we cannae wait to see how they deck out the place. Consistent hit makers and ice cream innovators (alongside their brother from another mother, Omnipollo), Buxton will be bringing out the big guns for IMBC 17.

CLOUDWATER BREW CO
@ Room Two

Cloudwater join us at IMBC for their THIRD appearance since their inception in 2015. To say the Manchester brewery have gone from strength to strength would be an understatement. Constantly moving things forward, learning and releasing great beers (often in waves), Cloudwater return to marshal Room Two for the second year running. Last year Cloudwater spilled a river of previously unreleased barrel aged beauties, and never-seen uber drinkable drops, this year we daresay to expect the unexpected once more. Cloudwater will be joined by brewery friends from the US, more on that soon…

FOURPURE
@ Room OneThe purest fourest, Fourpure, a force for the pure, return to Indy Man Beer Con for their second year as room sponsor. London’s Fourpure, a family brewery founded in 2013, have been knocking out the hits for fun over the last few years. Juicebox has become a staple, Fourpure’s core range much adored and their rarer releases highly sought after – luckily you’ll find all facets of the Fourpure oeuvre at Indy Man once more this year. Room One just got interesting!

LERVIG
@ Turkish Baths

Highly excited to welcome Lervig to IMBC 17, hosting their very own room in the Turkish Baths. Coming all the way to Manchester from Stavanger, Norway, Lervig are the creators of everything from easy drinking pales and barrel aged barley wines to exquisite sours. Over the last few years Lervig have touted some of the world’s best stouts and porters, their Hoppin’ Frog collab Sippin’ Into Darkness was gone in no time at IMBC 16 and their 3 Bean Stout Way collaboration is out of this world. Don’t miss the gems that Lervig will be unearthing in the Turkish Baths, flanked by their buddies Beer Merchants – more on that below.

NORTHERN MONK
@ Food VillageLeeds royalty Northern Monk traverse the pennines to bring you their grade A selection at IMBC 17. Hot off the back of their excellently curated Hop City, Northern Monk will be showcasing their ever broadening range of rarities, joyous collaborations, and their crowd pleasing standards. Last year they made two thrones out of cans, who knows what the brethren will emerge with this year. Cash them ousside (in the food village), how bow dah. Enter the Northern Monk tent for all your eternal needs.

SIREN CRAFT BREW
@ Room 3

Champs of Finchampstead, Berkshire’s best Siren Craft Brew are returning to IMBC once more – this time overseeing Room 3 as lords of the realm. Siren’s core range is a constant inspiration, as is their bountiful barrel ageing programme, their seasonal specials and their verve and innovation in collaboration with their peers in the beer world. At IMBC 16 Siren regularly dropped bombshell after bombshell with lesser seen, and in some cases NEVER seen specials, as well as touting the only cask of the festival. This year we already know it’s going to be a special Siren year as they are bringing THE RAINBOW PROJECT in full effect to IMBC 17. That means you’ll find all seven 2017 Rainbow Project beers pouring in room 3 at IMBC 17: Magic Rock x Casita Cerveceria, Partizan x New Belgium, Beavertown x Jester King, Hawkshead x Modern Times, SIREN x Sante Adairius, Wild Beer x Side Project, and Burning Sky x 3 Floyds. Wow.

WILD BEER CO
@ Food Village

Shepton Mallet’s Wild Beer Co, they of the magical blend, the house of a hundred (and then some) barrels, they of the sprawling styles and vigorous experimentation, return to IMBC for the second year running to pitch a tent in our outside arena. Inside the tent, nay cave of wonders, you’ll find a mile long (pretty much) Wild Beer bar pouring all you could ever fawn over. Last year they brought the biggest block of cheese you ever did see. This year we daresay Wild Beer will bring the house down once more. Find them out the back with neighbouring tent dwellers, Northern Monk.

Thems the breweries, now let us focus a lil attention on our non-brewery partners for IMBC 17.

BEER MERCHANTS

Beer Merchants are our glass sponsor for IMBC 17. It won’t be the first, nor last time, you’ll drink an exquisite beer aided by Beer Merchants. Beer Merchants stock the world’s best craft beer, an online cavalcade of the hottest drops from the modern beer scene. They will be operating a physical shop in Room 3 alongside their bezzies Lervig for all your takeout needs at IMBC 17. Visit them you must.

KEGSTAR

Kegstar is a keg and cask rental business and innovative tech company. Their aim is simple; to help free up valuable time and money spent maintaining, tracking and collecting kegs and casks. Using app enabled technology (free to download from your app store) each of Kegstars steel containers are scanned with a smart device, allowing them to be tracked through the supply chain to the venue. All the producer needs to do is fill, deliver, scan and repeat. When the time comes for empty kegs and casks to be collected, venue staff simply scan for a pick-up or alternatively phone or email us and we’ll collect as quickly as possible.

SIMPLY HOPS

Simply Hops are purveyors of wholesale hops and hop pellets for the UK and Europe. Buy your hops, pellets, PHA, anti foam, and more from Simply Hops. Passionate about the business of hops and champing at the bit to provide the very best for all your brewing needs.

LALLEMAND

Lallemand kindly sponsor The Thirsty Games, our yearly showcasing of the best new small breweries in the UK. Lallemand is a global leader in the development, production and marketing of yeast, bacteria and specialty ingredients. What Lallemand don’t know about yeast *probably* isn’t worth knowing.

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And thus concludes the list of our illustrious partners. Fancy partying with them? Join us 28th September – 1st October for Indy Man Beer Con 2017. Friday and Saturday sessions are SOLD OUT but you can pick up tickets for the opening Thursday 28th September session and closing Sunday 1st October party. Tickets available HERE. 

Posted on 19th July 2017